Peer-Reviewed Journals
Srivastava, J., Saks, J., Weed, A.J., & Atkins, A. (In Press). Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society’s Facebook page. Telematics and Informatics.
Weed, A.J., Freberg, K., Kinsky, E.S., & Hutchins, A.L. (2018). Building a social learning flock: Using Twitter chats for enhancing experiential learning in social media. Journal of Public Relations Education, 4(2), 87-98.
Weed, A.J. (2014). We’re Trekkers, too: How customer service failure became an internet meme. Journal of Critical Incidents, 7.
Weed, A. J., & Davis, C. (2013). American Apparel and the “XLent” Contest. Business Case Journal, 20(1), 1.
Book Chapters
Freberg, K. & Weed, A.J. (2018). Yelp reviewers call fowl for restaurant’s menu switcheroo: A case study on the power of online reviews. In Laskin, A. (Ed.), Social, Mobile, and Emerging Media Around the World: Communication Case Studies. Lanham, MD: Lexington Books.
Weed, A.J. (2017). Teaching guide. In Lipschultz, J.H. (2017). Social Media Communication: Concepts, Practices, Data, Law and Ethics (2nd ed.). New York, NY: Routledge.