Faculty
“In my opinion, Amanda is one the most talented, charismatic, hard working, creative, and strategic professors we have in the public relations field. Her vision and creative insight in bridging both theory and practice together is what we need in the profession. Her pedagogy research has contributed to our greater understanding of what needs to be done to address the gap between industry and education. Her kindness, determination, personality, and dedication to helping others is unparalleled to anyone I have met. I have not only full confidence in her ability to lead the classroom with great professional insights and perspectives as a communication professional, but she will engage students professionally and make sure they are prepared for the workplace. Amanda is one of the hardest working and dedicated people I know – she’s the complete package when it comes to a professor.”
Dr. Karen Freberg
Associate Professor
University of Louisville
Head, NCA Public Relations Division (2017-2018)
Founder, Social Media Professors Community
“Dr. Amanda Weed has demonstrated amazing skills in research, especially for someone who has recently completed her dissertation. She has been recognized by more than one division in AEJMC for her teaching and contributions to the body of knowledge in the field. Her dissertation research on advertising and public relations pedagogy is an excellent example of the use of applied research to improve classroom teaching. Dr. Weed’s recent recognition by the Public Relations Division of AEJMC as the lead author on the first place ‘GIFT’ is further evidence of her ability to apply theoretically-grounded research to the development of quality experiential learning. I believe that Dr. Amanda Weed is a rising star in the field.”
Dr. Emily Kinsky
Associate Professor
West Texas A&M University
Editor, Journal of Public Relations Education
Head, AEJMC Public Relations Division (2016-2017)
“Dr. Amanda Weed has demonstrated amazing skills in research, especially for someone who has recently completed her dissertation. She has been recognized by more than one division in AEJMC for her teaching and contributions to the body of knowledge in the field. Her dissertation research on advertising and public relations pedagogy is an excellent example of the use of applied research to improve classroom teaching. Dr. Weed’s recent recognition by the Public Relations Division of AEJMC as the lead author on the first place ‘GIFT’ is further evidence of her ability to apply theoretically-grounded research to the development of quality experiential learning. I believe that Dr. Amanda Weed is a rising star in the field.”
Dr. Chuck Lubbers
Professor
University of South Dakota
Editor, Journal of Public Relations Education (2015-2017)
Editor, Teaching Public Relations Monographs (2008-2014)
Head, AEJMC Public Relations Division (2005-2006)
“Dr. Amanda Weed is an exemplar of the teacher-scholar model and a true asset to the field of public relations. Her pedagogy is always current with the latest academic scholarship and industry trends. Her scholarship is always meticulously planned and fruitful. Dr. Weed is also one of the more passionate and personable scholars you will ever meet. Whether it’s freethinking research ideas, serving on committees or contributing to advancing knowledge in her field, Dr. Weed is dynamically engaged in every aspect of her academic life. Her fervor and work ethic are invigorating both online and in person. She makes it a point to be inclusive to everyone she comes in contact with, be it students or fellow scholars. We are currently working on a number of studies, and it’s been a true pleasure to connect with her on a regular basis. I endorse Dr. Weed for any endeavor she pursues.”
Dr. Jack V. Karlis
Assistant Professor of Communication
Georgia College
Teaching Chair, AEJMC Mass Communication and Society Division
“Amanda is an extraordinary teacher, researcher and academic. As the lucky chair of the PRSA Educators Academy, I knew that having Amanda on board would change our organization on some many fronts. Because of her leadership, her passion, and her talents, PRSA Educators has had a banner year. Amanda helped organize several successful twitter chats; helped initiate a partnership with another academic organization to help build our relationship with them; and increased our social media presence a hundredfold. Amanda’s credentials speak for themselves. She is without a doubt, a respected academic, teacher, mentor and colleague.”
Gemma Puglisi
Assistant Professor
American University
Head, PRSA Educators Academy (2016-2017)
“Amanda Weed brings outstanding value to her work in public relations education. Professor Weed authored an excellent instructor guide for my Social Media Communication, second edition (2018). Her focus on PR campaigns, strategies, and grounding in organizational and computer-media communication (CMC) benefit students with theories and concepts applied to best practices. Professor Weed is engaged in the discipline and PR field. Her pedagogy is strengthen by APR accreditation, award-winning professional work, and superb PRSSA chapter advising. She is a valuable and skilled collaborator, and offers an important student-focus to the important higher education mission of teaching and pedagogical research.”
Dr. Jeremy Lipschultz
Isaacson Professor
University of Nebraska Omaha
Book Review Editor, Journalism & Mass Communication Educator
“Dr. Amanda Weed, APR is an excellent researcher and academic colleague. She has blended her professional background with her doctoral education into a foundation of applied research that benefits our industry and our students. Her dissertation research provides excellent insights for those in both advertising and public relations education. As a panel colleague, she was collaborative, detail-oriented and very insightful. She will continue to make strong meaningful contributions to academia.”
Dr. Debbie Davis, APR
Assistant Professor of Practice
Texas Tech University
Fellow PRSA
“Amanda Weed is an excellent teacher of record for undergraduate courses in both the strategic communication and news and information tracks at Ohio University’s E.W. Scripps School of Journalism. She is well-prepared, with a thorough knowledge of both academic and practical aspects of her subject matter. She engages student interest and maintains high standards in the classroom. In addition, she is one of the most prolific scholars in our PhD program. She is on track to be an excellent candidate for an entry-level job as an assistant professor when she completes her PhD.”
Dr. Michael S. Sweeney
Professor and graduate director
E.W. Scripps School of Journalism
Ohio University
“Amanda Weed is a standout doctoral student at the E.W. Scripps School of Journalism in Athens, Ohio. She pours her considerable knowledge, heart and soul into teaching her classes, constantly seeking to keep her courses up to date in this ever-changing media environment. Amanda also has her finger on the latest trends in strategic communication, offering considerable professional experience in this area. She will make a superb colleague for faculty looking to add a junior member to their ranks, and her teaching power will be missed here at Scripps when she graduates.”
Dr. Aimee Edmondson
Associate Professor
E.W. Scripps School of Journalism
Ohio University
“Amanda Weed is not only an outstanding teaching colleague she is an outstanding research partner. I’ve had the pleasure of writing, submitting and publishing refereed case studies with Amanda. She’s smart, motivated and hardworking. Working with her was nothing but a pleasure.”
Craig Davis
Associate Professor
E.W. Scripps School of Journalism
Ohio University
“Amanda Weed is a terrific servant of the wider discipline of mass communication. As vice head of the AEJMC Graduate Student Interest Group, she initiated, planned, and promoted the first-ever joint social with the History Division. This event was designed to build intellectual and professional bridges between AEJMC graduate students and one of the oldest divisions in our academic association. It did just that—and it built a sense of solidarity and common purpose between our members. What’s more, it was a fun event, with great food and door prizes in a terrific off-site location in Montreal where our members could enjoy one another’s company. Amanda is organized, self-starting, and strategic. I would love to have someone with her energy, vision, and efficiency as my colleague.”
Dr. Kathy Forde
Former Head, History Division, AEJMC
Partner on the 1st Annual GSIG/History Division Social, AEJMC annual convention, Montréal, Canada
“Amanda Weed is a wonderful person to work with academically. She is productive, efficient and exceptionally knowledgable. When working with her, she not only contributes outstanding ideas, but also motivates others to the same higher-level critical thinking. Co-authoring a paper with her was an experience I would gladly repeat.”
Dr. Alexandra Beauchamp
Co-author, Persuasive storytelling in the interactive age: A theoretical model explaining interactivity effects in narrative persuasion
Presented at the AEJMC annual convention, Montréal, Cananda (3rd Place, Chaffe-McLeod Competition, Communication Theory and Methodology Division)
Students
“After taking more classes with Professor Amanda Weed than I have with any other professor, I can definitively say that she has revolutionized my understanding of communication and given me invaluable experiences that have forever changed the way I think. Professor Weed’s innovative teaching style offers students the opportunity to navigate real world situations. In her classes I learned theories and concepts, and then applied what I learned in a fun, exciting, and very meaningful way. Professor Weed’s passion for teaching and the personal pride that she takes in her work are contagious. I can tell that she is constantly looking for ways to improve her courses and she empowers her students to do the same in their own work. She is always challenging us to top our own personal best and to reach new levels of excellence. I consider myself lucky to have been able to take so many of her classes and grateful for the impact that she had made on my life.”
Susanna S.
Ashland University
Health Public Relations (Fall, 2017)
Public Relations Campaigns (Spring, 2017)
Strategic Communication (Fall, 2016)
Public Relations Writing (Fall, 2016)
Organizational Communication (Fall, 2016)
Bateman Case Study Team (2017-2018)
“The content learned in Professor Amanda Weed’s classes have been crucial to my success as a communication major and future public relations practitioner. After taking five courses with Professor Weed I have seen my competence and knowledge of strategic communication concepts grow as she has given myself and her other students confidence to complete challenging assignments. The content that she presents to her students is always supported by real-life examples which make the subject easier to comprehend. It is evident that Professor Weed cares a great deal about her students and will go above and beyond to see that they succeed in their endeavors both in the classroom and in other related organizations.”
Kaitlyn D.
Ashland University
Health Public Relations (Fall, 2017)
Organizational Communication (Fall, 2017)
Public Relations Campaigns (Spring, 2017)
Public Relations Writing (Fall, 2016)
Research Methods in Communication (Fall, 2016)
Secretary, PRSSA
Bateman Case Study Team (2017-2018)
“Professor Weed is one of the best professors I have had at Ashland University. She is passionate about Public Relations and Communication Studies, which shines through her teaching style. In each of her classes, I have learned not only the theories behind public relations practices, but have gained hands on experience through her assignments. Each project gives students real-world practice at gathering research, writing, and designing campaign components. She sets her students up for success by providing constructive criticism for each assignment and the opportunity to grow one’s portfolio. After taking Strategic Communication and Public Relations Writing with Professor Weed, my writing skills have greatly improved along with my knowledge of campaigns. I would recommend her classes to any AU student looking to better their communication skill-set.”
Halle H.
Ashland University
Public Relations Writing (Fall, 2017)
Strategic Communication (Fall, 2016)
“I have taken multiple communication courses with Professor Weed and have come out of each gaining knowledge about both the subject of the course and how I am able to apply it to my future career. In class time is not only spent writing notes, but is full of valuable discussions of current events and real-life experiences that Professor Weed as well as her students have had so far, and what the respected people have learned from their experience. These courses are truly valuable and I personally have learned much more than I would from any online class or textbook. Professor Weed engages her students in every class, allowing them to not only build their knowledge of communication, but to also improve their creativity, which is a skill that is developed and not taught. Her classes allow her students to develop this as well as many other skills that are desired in any employee. Outside of the classroom she continues her outstanding work as an educator by being the academic adviser for PRSSA, and the Bateman Case Study. From being on the executive board of PRSSA, I have been able to work first hand with Professor Weed and have been pleased with the dedication and passion she has for seeing students learn and grow both personally and professionally. I have been able to do both with her help and I am more than appreciative of the work she put in for that to have happened.”
Tiffany P.
Ashland University
Public Relations Writing (Fall, 2017)
Organizational Communication (Fall, 2017)
Communication Theory and Research (Spring, 2017)
Introduction to Public Relations (Spring, 2017)
Research Methods in Communication (Fall, 2016)
President, PRSSA
“Professor Weed’s courses at Ashland University have provided me with extensive knowledge in various communication topics. She does particularly well with providing real life situations to connect her students to the course material. Professor Weed has shown myself and other’s that she is well-informed with the numerous courses she teaches. As the faculty advisor for the Ashland University Bateman Competition Team, I have been able to see Professor Weed’s teaching skills outside of the normal classroom setting. She is helpful, insightful and has great passion for what she does. I have taken the majority of my communication courses with Professor Weed. These courses have shown to be very valuable to my knowledge and experience with internships and job opportunities.”
Kathleen F.
Ashland University
Organizational Communication (Fall, 2017)
Public Relations Writing (Fall, 2017)
Communication Theory and Research (Spring, 2017)
Introduction to Public Relations (Spring, 2017)
Research Methods in Communication (Fall, 2016)
Bateman Case Study Team (2017-2018)
“Professor Weed takes a practical approach to education that many others often fail to implement. I understand that the professor’s goal is to teach the content the course requires, but Professor Weed takes this one step further. She does not only ask one to understand the content, but she asks for it to be demonstrated. In the Organizational Communications course, we were taught how to create strong culture and management in a company. Instead of stopping there like many professors, we were asked to then take these ideas and implement them into “management challenges.” Prof. Weed would often create scenarios where there was an issue within an organization, and asked students to take what we learned and devise a plan to help fix the issue. I have never seen as much passion in a professor as I have seen in Professor Weed. She always arrives excited and prepared to share her knowledge with students. Public Relations is truly her passion and she shows that passion and excitement in her lessons every day. It is one thing to learn information from someone who just studied the book, but it is another thing to learn from a person that has lived in and thrived in the practice being taught. Every time I walked into her classroom, I was walking into more than a lesson. I was walking into a training experience in the field I wish to pursue.”
Adam B.
Ashland University
Introduction to Public Relations (Spring, 2018)
Organizational Communication (Fall, 2017)
“When I first met Professor Weed, I could tell right away that she is passionate about her career and about the field of Communications. I felt very comfortable in her class and did not feel stressed even once throughout the entire semester, even during projects, tests, and finals. This, in my opinion, is how college should be. While taking classes with Professor Weed, I learned a multitude of skills that I will carry with me forever. She taught me, as well as many other students at Ashland University, how to be individualistic as well as a team player. After taking classes with Professor Weed, I feel like a better leader. I now know how to lead a campaign and how to properly pitch ideas to my peers. What I loved the most about her classes was that she did not focus her courses on tests and quizzes, but hands-on applications through projects. When we did have tests, they were clearly not meant to “challenge” you, but to make sure you understood the material and how to apply it. This is something that makes Professor Weed’s courses stand out from others, and I wish all college courses were like this. I feel like Professor Weed’s courses help prepare you for reality because reality is not based on tests and quizzes, but more based on applying your knowledge and experience to your career. I truly enjoyed taking Professor Weed’s courses, and would recommend her classes to anyone. Even if students aren’t majoring in Communications, I think it is vital to have good communication skills in any career field, and Professor Weed can absolutely help students sharpen their communication skills.”
Cyleen S.
Ashland University
Health Public Relations (Fall, 2017)
Organizational Communication (Fall, 2017)
“I have known Professor Amanda Weed since 2016 fall semester of my sophomore year. Since meeting Professor Weed she has taught multiple of my public relations classes, all ranging in different skill levels. In the classroom, Professor Weed is amazing at explaining the course material, while also making it interesting and relatable to students. Her different methods of engaging students in the classroom make learning something to look forward to. I feel confident that the many different skills I have learned in her class will help me succeed in my future classes and career. Professor Weed has not only been one of my professors, but has also been my faculty advisor for PRSSA (Public Relations Student Society of America). Before meeting Professor Weed I did not have any knowledge of this great student organization. Though different conversations with her in class and outside of class I became more interested in joining. I am currently the treasurer for Ashland’s PRSSA chapter and I owe all of my involvement with this great organization to Professor Weed.”
Samm S.
Ashland University
Public Relations Campaigns (Spring, 2018)
Public Relations Writing (Fall, 2017)
Introduction to Public Relations (Spring, 2017)
Organizational Communication (Fall, 2016)
Treasurer, PRSSA
“I have gotten to know Professor Weed very well over the last few semesters. I have had several PR classes throughout my time at Ashland. In class, you can just tell how passionate Professor Weed is about Public relations. She makes class exciting and I can honestly say I look forward to going to her classes. She creates not only a fun environment in her classroom but a serious one as well. The projects we do help us prepare for our future careers in the PR field. Professor Weed is not only my teacher but my PRSSA advisor, Bateman Case Study Team advisor, and overall PR mentor. She has taught me so much about this field and I am truly grateful. She is one of the reasons I enjoy this major so much at Ashland University.”
Erin S.
Ashland University
Health Public Relations (Fall, 2017)
Organizational Communication (Fall, 2017)
Public Relations Campaigns (Spring, 2018)
Public Relations Writing (Fall, 2016)
Research Methods in Communication (Fall, 2016)
Vice President, PRSSA
Bateman Case Study Team (2017-2018)
“Professor Weed has been a tremendous influence upon the learning I’ve had concerning communication and public relations. Before taking her classes, I wondered if I had made the correct choice in being a public relations minor. I have improved my writing, speaking, and event planning skills through work in her Public Relations Writing course. The opportunity to plan a public relations campaign for an organization such as UberEats is something I have not done in any other courses. It was very refreshing and solidified my interest in this field. Professor Weed puts a tremendous emphasis on feedback which is very useful to ensure we learn from the mistakes we make, as well as solidify the correct choices we make. I am thankful for her commitment to student success and the measures she employs to make each student feel valued. Professor Weed has given me very helpful advice when applying for graduate school and the continuation of my academic journey.”
Matthew R.
Ashland University
Health Public Relations (Fall, 2017)
Public Relations Writing (Fall, 2016)
“Professor Weed has extensive knowledge on organizational communication and public relations tactics. Organizational communication with Professor Weed was incredibly informative and the information I learned from her I now use in my professional life. The information remains useful because she gave us the opportunity to analyze the management styles of companies such as Google, Amazon, Nike, and Netflix. Through our opportunity to analyze these companies, I now have a well-rounded knowledge of the success of different management styles. Professor Weed also offers extensive feedback on the work her students do, which allows us to get in to the habit of receiving constructive feedback and applying it to improve our work. I am thankful she has taken the time to write several recommendation letters for me having to do with internship and scholarship applications as well.”
Nathaniel U.
Ashland University
Health Public Relations (Fall, 2017)
Public Relations Campaigns (Spring, 2017)
Organizational Communication (Fall, 2016)
“Professor Amanda Weed’s Human Communications class was one of the most enjoyable classes I have taken so far in my college journey. The class was structured in a very down-to-earth manner and was considerate of the students’ needs. Professor Weed’s grading was fair–the class expectations were understood and she graded us accordingly. I felt that we were stretched enough to learn new topics but not too much that we were lost in the material. Professor Weed was extremely easy to reach and connected with her students throughout the time of the course. Her lectures included many examples that were relative to us as college students. Many times, she would go a step further and apply real-life stories that students shared during class to the lecture material to make it even more understandable to us. Through Professor Weed’s fair class structure and relatable lectures, I learned many interesting things about communication and I am excited to use the knowledge I gained from the course in my own life. It was evident that Professor Weed truly cared about her students and I am grateful that I was one of them!”
Lance L.
Ashland University
Introduction to Human Communication (Fall, 2017)
“As a freshman at Ashland University, the most informative and beneficial class I have taken my first semester is Human Communications. Professor Weed demonstrates her passion for the class by teaching and encouraging students to improve upon their communication skills. She does this by having students deliver multiple oral presentations and projects, creating Powerpoints for classroom lectures, and utilizing online quizzes to implement a diverse learning style. In addition, Professor Weed shows up to class everyday with an enthusiastic and positive attitude which motivates students to learn. I plan to embody the qualities I learned throughout this semester to enhance my communication skills. Ultimately, I intend to pursue a minor in communication and I hope to stay connected with Professor Weed.”
Samantha P.
Ashland University
Introduction to Human Communication (Fall, 2017)
“I could say that I’ve taken a lot of classes in my day, but, in reality, it feels like I’ve only taken the same class many different times. Professor Weed’s classes, however, were different. Learning by application, rather than definition, was the stand-out factor of my classes with her, and really helped to me to more deeply understand the material presented. It also helped that Professor Weed made all of her students feel as if their presence and participation in class were truly valued, which made me look forward to class each and every day. If I could take the rest of my courses with her I would, but sadly I found that she didn’t teach medieval philosophy. It’s a shame really- Plato could’ve learned a lot from Professor Weed.”
Jonathan C.
Ohio University
Strategic Social Media (Spring, 2016)
Strategic Communication Theory and Research (Fall, 2015)
“Professor Amanda Weed has an obvious passion for strategic communications, but it wasn’t until I took a class with her that I realized her passion for teaching is just as strong. She takes an ordinary curriculum and makes it a realistic job experience, completely changing the game in conventional teaching. In her Strategic Social Media class, Professor Weed revolutionized the traditional journalism classroom, and challenged each of her students to think like a young professional in the online communications industry. Not only has Amanda taught me and many other students at Ohio University, but she also takes special care in being a mentor to all who reach out to her. She single-handedly directed me towards my career path, and I cannot wait to see the amazing things she will accomplish in the future.”
Betsy N.
Ohio University
Strategic Social Media (Spring, 2o15)
Strategic Communication Theory and Research (Spring, 2014)
” After having taken Strategic Communication Theory and Research with Amanda Weed already, I decided to take her next class: Strategic Social Media. I didn’t realize how big of an impact that decision would have on me. I have learned more in the 15-week class than I did in any other class I had taken in my then 3 years of school. We had hands on experience and heard from professionals who had to deal with Social Media in their careers. The networking alone from that class made it worthwhile. Projects from the class had us doing things with real companies, making it a real-life experience. Using information and tools created by professionals and wasn’t made up from a text book gave us a better understanding of what it would be like in the real world.
Due to the experiences from the class and also the work that I did, I was able to land a Social Media internship and beat out students from other elite universities. The knowledge I gained will be useful throughout my entire future career in Social Media. I am so thankful to this class for the opportunities it presented to me and Amanda will be a hero of mine forever. I hope we stay connected in the future and that other students come to see what a valuable teacher and person she is.”
Elicia G.
Ohio University
Strategic Social Media (Spring, 2o15)
Strategic Communication Theory and Research (Fall, 2o14)
“My first class with Professor Weed was in a room for over 200 students. Not only did Professor Weed keep everyone involved in the discussion, she also made it fun, insightful and very informative. Her lectures are based on practicality and helped us develop and hone the skills we need for successful careers. In the Strategic Communications Theory and Research class, her counsel was invaluable. She worked closely with each group, providing us with resources and advice. The creative brief my team worked on was very well received by the brand we were assigned to. I doubt it could’ve been possible without Professor Weed’s guidance. She is a great mentor and I often seek her advice on projects I’m working on. She always makes time for her students and is always willing to help out. I have used many of the skills that I learned in her class in my internships and I always recommend her class to students who are thinking about a career in PR or Advertising.”
Udit S.
Ohio University
Strategic Communication Theory and Research (Fall, 2013)
Introduction to Strategic Communication (Spring, 2o13)
“After taking two strategic communication courses from Professor Weed, I can say with confidence that she is not only a wonderful professor, but a great mentor as well. The two courses I took from her were formatted completely differently (one being a large lecture, and one being a small discussion class), yet she managed to create an environment that was conducive to learning, and welcoming to discussion. Outside of the classroom, Professor Weed embodies what it means to be a mentor. She always made time for her students to meet with her to discuss anything from class work to current trends in communications, and fostered genuine relationships outside the walls of the classroom. I truly believe her classes have prepared me to be a better communications professional, and I look forward to taking more of her courses in the future.”
Sydney G.
Ohio University
Introduction to Strategic Communication (Spring, 2013)
Strategic Communication Theory and Research (Spring, 2014)
“Amanda Weed is one of the best teachers I have had throughout my academic career. I took her Strategic Communication Theory and Research class this spring. The way she teaches makes students want to learn more; she challenges students and pushes them to produce high quality work. Each reading, lecture, homework, and project students are assigned enforced what we were learning in the class and gave students a chance to apply what we learned to real life situations. You can tell that Amanda cares about her students; she is always willing to help in any way she can. After taking the class I feel I am more prepared for the working world of Strategic Communication and happy to know I have an amazing contact if I ever need help.”
Sara M.
Ohio University
Strategic Communication Theory and Research (Spring, 2014)
“Professor Weed is one of the best Strategic Communication professors I’ve had thus far. Her class is structured so that it provides real-life, hands-on experience, which is extremely valuable to me as an upcoming senior who will be entering the work force soon. Learning about how to conduct primary and secondary research to understand the mindset of the consumer group gave me the tools to successfully contribute to any future campaigns I may be a part of during my career. Professor Weed is down-to-earth, funny, relatable, and really makes an effort to engage her class instead of lecturing at them. I truly enjoyed going to class and look forward to utilizing what I’ve learned after completing my degree and graduating.”
Kelsey T.
Ohio University
Strategic Communication Theory and Research (Spring, 2014)
“Professor Weed is an incredibly knowledgeable, helpful, and encouraging instructor, which she demonstrated particularly well in her teaching of Strategic Communication Theory and Research. In this course, students were given the task of conducting secondary and primary research and then using our findings to develop a detailed and effective creative brief for a real client—all skills we will need to develop and use in a strategic communications position after graduation. She holds our work to high standards but responds quickly with feedback on how we can improve as well as answering any questions we may have. The work that I completed in Professor Weed’s class has prepared me for what lies ahead in my future in strategic communication and I am grateful to have had a professor who is so approachable, knowledgeable, and who encourages us to put in our absolute best effort to create the best end result.”
Holly C.
Ohio University
Strategic Communication Theory and Research (Spring, 2014)
“I had Amanda as a professor for both Introduction to Strategic Communication and Strategic Communication Theory and Research and she has yet to let me down. I enjoy her teaching methods. In my Intro course, she was able to make a lecture hall of over 200 students interactive with her use of a Facebook page and connecting what we learned in class to the real examples of advertising through our favorite commercials. In Strat Comm Theory and Research, she treats her students as real Strat Comm experts by having them research a specific demographic and conduct a PR campaign for a client. Amanda challenges her students by making them earn their grades, and for that, I highly respect her as an educator and as a professional.”
Kelsey M.
Ohio University
Introduction to Strategic Communication (Spring, 2013)
Strategic Communication Theory and Research (Spring, 2014)
“Professor Weed’s instruction of Strategic Communication Theory and Research was useful, challenging and beneficial to furthering my knowledge towards becoming a successful and contributing member to the industry. By conducting my own research and preparing materials for “real” clients I was able to gain experience that will prove to be more valuable than a traditional lecture style course after I graduate. Professor Weed puts her students first. She responds to email questions promptly and while respecting deadlines, shows flexibility and understanding when necessary. I am happy to say that after my completion of Strategic Communication Theory and Research, I not only walk away with more information but with experience and the confidence to I know I can succeed. ”
Jessica V.
Ohio University
Strategic Communication Theory and Research (Spring, 2014)
“Strategic Communication Theory and Research was, hands down, the most practical and useful course I have taken here at Scripps (with regards to my major, Strategic Communication). We had the chance to experience account planning first hand, as we worked with real clients in order to complete a series of extremely detailed orientated projects, including a final creative brief document. Through her class, I was able to expand upon and utilize the knowledge gained from previous Strategic Communication courses. Creative and innovative thought was both encouraged and appreciated. She held us to very high standards, which challenged us to constantly improve the quality of our work. Professor Weed is approachable, understanding, and is genuinely interested in helping students any way she possibly can. Overall, I feel as though Professor Weed’s course was a hugely positive learning experience and growing opportunity, both as a student and as a young professional.”
Catherine M.
Ohio University
Strategic Communication Theory and Research (Fall, 2013)
“Before taking Strategic Communication Theory & Research, I would say I just knew what Public Relations was on the surface. After taking Professor Weed’s class, my juvenile definition was blown out of the water. I learned the ins and outs of the strategic planning processes and what public relations truly meant. The class went much further just reading and taking tests. We were taught how to research the demographics, psychographics, and media use of our consumers. We were able to be hands on as if it were a real client. We wrote papers on our consumers and clients that allowed us to deeper evaluate the research and results we were gathering. This class didn’t feel like a normal class, it was a more open environment for us all to talk about the project. After each lecture we would be able to implement what we learned that class into our paper and strategic plan.
Today I have a greater understanding of all the work that goes into a Public Relations agency and have a broader knowledge of the strategic communications process. I talk about this class in interviews and to other students because it provided me with real world experience I am going to be able to implement into my internship this summer. I have never learned so much from a class. Professor Weed’s class reaffirmed why I chose Public Relations as my major.”
Carly G.
Ohio University
Strategic Communication Theory and Research (Fall, 2013)
“Professor Weed was very knowledgeable, professional, helpful and available whenever you needed assistance. In these classes I learned the meaning behind advertisements, the research process when it comes to creating a campaign and creative brief, the understanding behind persuasion and consumer behavior and so much more. For it being her first year in teaching college students I was extremely impressed! I’m glad that I took these courses because I’ve already applied her teachings in real life situations!”
Jennifer H.
Ohio University
Introduction to Strategic Communication (Spring, 2013)
Strategic Communication Theory and Research (Fall, 2013)
“It was in Amanda’s class with her guidance that I finally figured out what I want to do with my college career. Her lectures were applicable to real life situations and every assignment helped our final project develop into something that I can now show future employers. Her class was fun to come to, and it was great experience.”
Kate K.
Ohio University
Strategic Communication Theory and Research (Fall, 2013)
“I took Professor Weed’s Introduction to Strategic Communication class last spring semester, and really enjoyed it. I actually applied some of the promotional techniques she lectured on to my job. I work at a model and talent agency as a recruiter, so I applied what we learned to new approaches for recruiting new talent. I pitched these techniques to my bosses and they loved them! They actually had me train our other recruiters on the techniques as well.”
Kelley N.
Ohio University
Introduction to Strategic Communication (Spring, 2012)