Strategic Social Media Student’s Case Study Picked Up by AdWeek

Olivia Usitalo’s #socialfail case study about McDonald’s #mcdstories was picked up as linked source in an AdWeek Technology article on May 14, 2015.  Usitalo, a student in the Spring 2015 session of Strategic Social Media, wrote the case study as part of the #socialwin/#socialfail series of assignments.  In only four hours after the article posted, her case study was viewed by nearly 1,000 visitors from 48 countries.