Olivia Usitalo’s #socialfail case study about McDonald’s #mcdstories was picked up as linked source in an AdWeek Technology article on May 14, 2015. Usitalo, a student in the Spring 2015 session of Strategic Social Media, wrote the case study as part of the #socialwin/#socialfail series of assignments. In only four hours after the article posted, her case study was viewed by nearly 1,000 visitors from 48 countries.
Strategic Social Media Student’s Case Study Picked Up by AdWeek
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