Amanda J. Weed is a Visiting Instructor of Communications Studies at Ashland University, where she teaches Public Relations, Organizational Communication, and Research Methods. Amanda is also a Ph.D. candidate (ABD) at the E.W. Scripps School of Journalism at Ohio University. She received a M.S. in Journalism from Ohio University (2013) and B.A. in Broadcasting, Organizational Communication and Public Relations from Otterbein University (2011). In addition to her education, she has earned APR certification from the Public Relations Society of America (PRSA) in 2015.
Amanda’s doctoral research focuses on pedagogy in advertising and public relations. In addition to her doctoral research, she has presented research on the topics of interactive narratives, the use of social media in strategic communication and consumer relations, and health communication at several conferences including the National Communication Association, Society for Case Research (SCR), MBAA International, and the Association for Education in Mass Communication and Journalism (AEJMC). She was also selected to present her research on effects of interactivity in narrative persuasion at the 2014 National Communication Association (NCA) Doctoral Honors Seminar. Her research has also been published in the Business Case Journal and Journal of Critical Incidents..
Previously, Amanda taught numerous courses at the E.W. Scripps School of Journalism at Ohio University including Introduction to Strategic Communication, Strategic Communication Theory and Research, and Strategic Social Media. She has also guest lectured at Ohio University and Otterbein University on the topics of strategic branding, managing online brand reputation and entertainment education campaigns.
Amanda serves in multiple leadership roles at the local and national level. She is currently a member of the social media promotion team for the Educators Academy of PRSA and is an At Large Director for the Society for Case Research. She previously served as the Head of the Graduate Student Interest Group (GSIG) of AEJMC. She has also served at the university level as a senator representing the Scripps College of Communication in the Graduate Student Senate, Interdisciplinary Council and Library Committee at Ohio University.
Before pursuing her graduate education, Amanda earned more than a decade of professional experience as a business owner, branding consultant, and producer for several radio stations.